We are a Quintessential Fashion House birthed in Africa for an international audience and global consumption

At DAY CREATIONS, we are more than just a fashion brand—we are a lifestyle and a statement. Founded on January 3rd, 2014, and formerly known as DAY COUTURE, our journey began with a passion for crafting clothing that celebrates individuality, confidence, and boldness. Rebranded in 2015, DAY CREATIONS launched its debut collection, “THE-THIRTEEN” (Colour Me Handsome), marking the beginning of a new era in menswear. Since then, we have expanded our reach, offering premium apparel, accessories, and lifestyle products that resonate with clients across the globe.

Rooted in African inspiration and refined by universal aesthetics, we are creators of timeless, powerful designs that combine a unique urban edge with the highest standards of craftsmanship. Our pieces are designed to empower individuals—whether it’s the confident DAY man or the vibrant DAY woman—ensuring they stand out while embracing the mantra, “own the look, don’t let the look own you.”