We are a Quintessential Fashion House birthed in Africa for an international audience and global consumption

Founded on January 3rd, 2014, our fashion brand initially operated under the name "DAY COUTURE." It all began during the industrial training attachment of our Founder and Head Creative Director in Port Harcourt, Rivers State, Nigeria, back in September 2011. However, as our fashion house grew and evolved, we recognized the need for a fresh identity and embarked on a rebranding journey. In January 2015, we proudly introduced ourselves as "DAY CREATIONS" and unveiled our first collection, "THE-THIRTEEN" (colour me handsome), which showcased a captivating new perspective on men's wear in our SS 14/15 collection.

From the outset, our brand has been dedicated to creating menswear that is happy, free, bold, and courageous, catering to individuals of all ages. We strive to push boundaries and explore new horizons in the world of fashion. A DAY MAN/WOMAN embodies an alpha mindset, always feeling special and confident while donning our premium, carefully crafted garments. Our apparel is designed to provide a comfortable fit while exuding timeless style, ensuring that the wearer owns the look, rather than the look owning them. We take inspiration from African aesthetics, infusing them with a universal appeal, resulting in a unique and powerful urban mix.

While initially focusing on menswear, accessories, and footwear in both traditional and English styles of Bespoke and Ready-to-Wear, our brand has evolved to include women's wear for all occasions, sizes, and ages. We have expanded beyond Nigeria, reaching clients worldwide and catering to their diverse fashion needs. Our commitment to producing garments of the highest quality remains unwavering, as we source the finest fabrics to create our collections.

Join us on our journey as we continue to redefine fashion, break barriers, and make a lasting impact on the global stage.